LooksArt by WOW Italy · the smart alternative to an expensive private guide in Rome

4.98 · TripAdvisor · Travellers’ Choice, 6 years running · 560+ reviews · from the WOWItaly team

Rome Self-Guided
Family Tours: The Smart Alternative
to a Private Guide

100% App-Based • Works Offline No Live Guide, No Crowd, Complete Freedom

Explore Rome together at your own pace. Interactive tours with rich history for parents and fun missions for kids — for just €29 per family.

Two formats

Choose how your family will explore Rome

One payment per family (up to 5 people). No subscriptions, no extra charges.
Two girls run up the steps of the Vittoriano monument in Rome
A family at a viewpoint over the Roman Forum
Children explore what is inside the smart backpack
The route map with sticker markers
Artefact coins in children’s palms
Children opening envelopes with quest tasks
Children in costume work through a task on a tablet
Children's hands on the paper map of the route
A girl opens an envelope with the next task
A family works through the route map on the pavement
Three girls in costume solve a task together
Children lean over the route map on the ground
A family on the steps during the family quest
A father and children with the map on a Roman hill
Most popular
An adventure in your child’s hands

The smart backpack

A physical map, sealed envelopes with missions, and stickers. Your adventure begins with a quick personal briefing at Piazza Venezia. The app guides parents every step of the way.

  • Perfect for younger kids (ages 6–10)
  • Parents enjoy the tour instead of playing entertainer
  • Free cancellation and secure payment
€79 for the whole family, up to 5 people
Book on GetYourGuide →
A boy works through a quest task in the LooksArt app
A family on the tiers of the Colosseum during the quest
Mother and daughter by the fountain in Piazza Mattei
A family by a Roman arch during the app tour
A boy follows the tour on his phone
Two boys look at the phone in front of the Vittoriano
A boy in front of the Colosseum during the tour
A mother and children at a viewpoint over Rome
A family on the steps of the Vittoriano
Two children cheer at a viewpoint over Rome
Children in front of the Colosseum on the free mission
Two girls above the Colosseum and the Forum
Smart & flexible
100% App-Based

Interactive App Tour

Everything on your phone. Engaging audio stories, interactive GPS routes, and cultural missions at every stop. Works 100% offline.

  • Perfect for adults and kids (7–14+)
  • Instant access, valid forever, start anytime
  • Try the free Colosseum demo before buying
From €29 for the whole family, up to 5 people
Explore App Tours →
The smart choice

Private Guide Depth at 1/10th of the Price

Get the same immersive history and local insights without rigid schedules, fatigue, or huge costs.

Private guide €200–400 per tour

Fixed pace, rigid schedule, kids get bored after 30 minutes.

Hands-on experience The smart backpack €79 for the whole family, up to 5 people

A physical kit with maps and secret envelopes. Includes a personal meet-and-greet at Piazza Venezia to kick off your tour. The app guides you from there.

Book now
Most popular Interactive app tour From €29 for the whole family, up to 5 people

100% on your phone. Engaging audio stories, GPS route, and family missions. Start anytime. Never expires.

Browse the catalogue

Up to 90% cheaper than a private guide. Only here the children do not listen to a tour — they live it together with their parents.

Free tour

Try it first — buy it later

A 12-minute mission by the Colosseum shows you how it all works: the route, the riddles and the audio stories. No payment, no account.

Start for free →
The Colosseum at sunset
How it works

Five simple steps to your Roman adventure

  1. 1

    Choose your tour

    Select a route: the Colosseum, the Vatican Museums or the historic centre of Rome.

  2. 2

    Pay online

    One price for the whole family. Receive your instant access PIN by email.

  3. 3

    Download the app

    Install LooksArt, enter your PIN and download the tour. Works 100% offline.

  4. 4

    Explore Rome together

    Follow the interactive map, listen to audio stories and solve challenges at your own pace.

  5. 5

    Claim your gelato reward

    Complete the final mission and get a real Italian gelato as your reward.

  6. Ready to start?

    Three interactive routes around Rome from €29 per family. Unlimited lifetime access.

    View all tours →
What families say

What our guests say

What families and couples say about the live tours, tours and celebrations run by the WOWITALY team in Rome and the Vatican.

Travellers’ Choice The TripAdvisor award based on traveller ratings
4.98 Average rating across 583 reviews on Tripster, TripAdvisor and Google
Money-back guarantee We refund your money if something goes wrong
An experienced team Running our own tours of Rome since 2016
Tripster 357 reviews · 4.96 TripAdvisor 153 reviews · 4.98 Google 73 reviews · 5.0

“As a mum I learned a lot too, even though it wasn’t my first time in Rome”

We took the sightseeing quest tour with our guide Elena. We loved the easy, relaxed way she worked with the children. As a mum I learned a lot of interesting things too, even though it wasn't my first time in Rome.
Анастасия Д Jul 2026 · TripAdvisor

“We stayed engaged for all two and a half hours”

We really enjoyed it. Everything was thought through: our guide Ksenia had props ready and interesting tasks for our child. We stayed engaged for all two and a half hours. Recommended. Many thanks to the organisers.
Ksenia G May 2026 · TripAdvisor

“From the first minute Elena shared her positive energy with us”

We had a wonderful tour with Elena. From the very first minute she was fully involved and shared her positive energy with us. The children were drawn into the game straight away. It was interesting for adults and children alike. Elena also gave us restaurant recommendations. We're very glad we got such a great guide.
Kseniia T Apr 2026 · TripAdvisor

“All five children remembered the city through play”

We are absolutely delighted with the quest! All five children stayed engaged the whole time and remembered the city through play. Our host Tatiana passed her love of Venice on to all of us along with the warmest feelings. Thank you so much! It felt as though we were truly expected here and truly welcome.
Anna S Oct 2025 · TripAdvisor

“Tonnes of history packaged for children as a fun game”

We did the Colosseum quest tour with Irina and it was fantastic. Not only the children (who usually can't stand tours) genuinely enjoyed it, but my husband and I did too. Tonnes of historical information packaged for children as a fun game and quiz. Excellent! Special mention to our guide Irina.
Anastasia S Aug 2025 · TripAdvisor

“The children were engaged one hundred per cent”

Huge thanks to the wonderful Irina for our unforgettable evening. The Time Travel two-hour tour was fascinating. Irina has answers to every question, from adults and children alike, and she is smiling and warm — she drew the whole family into the story straight away. The walk alternated with short stops and interesting tasks. The children were engaged one hundred per cent and learned a great deal about the city's history. Many thanks to WOWItaly for this exciting adventure and for such a wonderful Irina.
Anna P Aug 2025 · TripAdvisor

Since 2016 our expert team has guided thousands of families through Rome. We have packed all that local expertise into the interactive app — try the free Colosseum demo and see it for yourself.

All reviews →
Real moments

Real family adventures

Real moments from families exploring Rome with the LooksArt app

What makes LooksArt different

Instead of this
Traditional tours
  • × Endless lectures and dates
  • × Kids get tired after 20 minutes
  • × Rigid group schedule

“Mum, when are we going back to the hotel?”

The LooksArt way
A LooksArt adventure
  • Engaging audio storytelling
  • Interactive family challenges and riddles
  • 100% flexible pace — pause for gelato anytime
  • Shared adventure for adults and kids

We don’t just share facts.
We create shared family memories.

Questions

Frequently asked questions

How does the interactive app tour work?

Download LooksArt, enter your PIN code and launch your tour. The app guides you along a GPS route with audio stories, interactive riddles and family challenges at every stop. No tour guide and no group needed.

Do we need mobile data during the walk?

No. Download the tour in advance while you are still at the hotel. The app, the map, the audio and the tasks all work 100% offline.

What ages is LooksArt suitable for?

Our app tours are ideal for kids aged 7 to 14+ and adults. For younger children (ages 6–10) take a look at our smart backpack format.

What languages are the tours in?

The tours are available in Russian, English, Italian, Spanish, German and French. You choose the language right in the app.

Can we get a refund?

Yes. If the tour was not right for you, we will refund your money within 14 days of purchase — no awkward questions.

Still have questions?

Message us on WhatsApp or by email — we’ll help you pick the perfect route for your family.

The LooksArt app

Download LooksArt and start exploring

A free app for iOS and Android. The tour you buy unlocks with the PIN code from your email and works offline.

The LooksArt app on a smartphone screen held in a hand

One day your child will forget the flight and the hotel. But not the day they became a hero of Ancient Rome together with you.

Choose your format — the interactive app tour or the hands-on smart backpack — and explore Rome together at your own pace.

Choose a format →